Tesco/HomePlus had a goal of becoming the #1 grocery chain in South Korea without opening more stores.

• Solution: Let the store come to the people and turn waiting time into shopping time
• Execution: Subway virtual stores that allow people to shop from their smartphones. The product picture displays where exactly the same as the displays in stores, except  people scan QR Codes to add items to their mobile cart. The food is then delivered  in the afternoon.
• Results: Online sales increased 130%. HomePlus is now #1 in online market and a close second offline.

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