The "Do Everything Social Web" Guy
Colin Smith is a “Do Everything Social Web” guy. He participates in the coolest social networks, belongs to the most cutting edge communities and utilizes the newest services in web. A day in the life of Colin goes like this:
7:00AM: Wakes up and gets ready for work. He logs on to Pownce.com, Myspace.com, facebook.com, and Gallop.com to see if he has received any messages or files from his friends.
8:00AM: Orders his breakfast at Diningin.com to pick-up on his way to the office. While his riding the bus he uses his iPhone to check NYT.com for the day’s headlines, peruse through his unread mail and update his Twitter status to “heading to the office…sunny day finally!”
8:45AM: Upon getting to the office he realizes he forgot to pick up his laundry. He logs on to DoMyStuff.com, to outsource his laundry task to someone else. He also hires a dog walker to walk Victor, his French bulldog at noon.
12:00PM: After a long morning of calls and meetings Colin decides to switch it up to CampusFood.com for his favorite chicken parmesan sub from a pizzeria near his apartment.
3:00PM: Colin catches a break and decides to explore his new neighborhood in FatDoor.com. He learns about his neighbors’ dog club, finds a golf partner one block from his apartment and joins a peer mentoring volunteer group in the nearby middle school.
6:30PM: Colin realizes he’ll be late to his friend’s birthday party at his favorite bar in town. He decides to buy him and his friends a round of birthday cocktails at BuyYourFriendaDrink.com. His friend receives a text message moments later with a message saying, “Happy B-Day…working a bit late but will be there by 8PM”. The text includes a drink code that validates his free drinks at the bar.
Colin is an example of the millions of innovators and early adapters that are integrating their everyday activities with the services and novelties of the social web. I predict that at this pace it will take less than five years for the social web to connect people with every service across all industries.