Larry Weber Talks Social Media on Gather.com

Larry Weber, author of Marketing to the Social Web and founder of the Digital Influence Group, engaged Gather.com users in a live chat about social media today. Below was my particular question was:

Larry’s response:

For quite sometime I’ve been meaning to blog about the transitions people take from the social web to real life. If one of the main motivators to participate in social networks is to meet and interact with other, how is this playing a role in out real social interactions and what are social networks doing to facilitate/leverage this “Social Web to Life” phenomenon?

The future of social media will see the development social networks’ ability to shape face-to-face interactions. What social networks do you know are doing bringing people together in real life under their brand and what opportunities does this give to social media marketers?