Marketing blogger’s reaction to my question to Wal-Mart
I attended a Social Media Club event yesterday and participated in a panel discussion with Steve Restivo, Wal-Mart’s Director of Corporate affairs for the northeast, Dan Lyons, senior editor at Forbes, and Forrester’s Josh Bernoff.
I asked Steve about the lack of commenting capabilities in the Wal-Mart blog and prefaced my question with a basic principal of social media-two-way communication and community building. Below is John Cass’s thoughts about my question and my response to his post.
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Steve received a few questions from the audience but was not pressed very hard except by one audience member from the Digital Influence Group about Wal-Mart’s current efforts in communicating with customers online. The chap from the digital influence group was a little muddled in his question delivery, more of a statement so I thought he lost his point by the time he pitched the question. The guy from the Digital Influence Group did not even address his question to Steve Restivo but seemed to want the other two panelists to berate Steve for Wal-Mart for not doing a good job with social media. Josh Bernoff stated that he thought Steve should speak for himself. Which he did and so Steve easily sidestepped it.
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