PRXbuilder.com creates Facebook App

PRXbuilder.com is a step-by-step service for creating social media press releases, which are press releases with links and multimedia components inspired by Todd Defren of SHIFT Communications.
PRXbuilder.com recently launched a Facebook application that brings some added value to the service:

• No need to remember a separate user id and password -
  PRX Builder now seamlessly integrates with Facebook using your Facebook account.
• Distribute releases using Facebook Messages & Posts.
• Automatically post releases to Newshound, a Facebook news application.

Check out the application here http://urlcut.com/1kvhs

PR, Marketing and social media evangelist–what do you think? Is this an effective tool for leveraging Facebook for outreach and news distribution?