The Women – When The Campaign Entertains More Than The Movie

In the viral, an actor play a gay guy who tells his clueless girlfriend that he was hired by a viral marketing firm to date her because she is a “social connector” in order to create buzz for the film “The women”. It’s pretty funny, especially to people in the ad/marketing world, as it takes target audience insight to the extreme and pokes fun at the obsession to “make viral work for you” in a funny way.