Panel Discussion “Why Twitter Matters”
Here is the link to the video and slides of the SIIA Panel Discussion we attended yesterday. You can also get the slides at Barry Graubart’s Content Matters blog. The Panel moderators included:
@graubart Barry Graubart VP, Product Strategy, Alacra
@ppealman Phill Pearlman, Director, StockTwits
@harrisj Jacob Harris, Senior Architect, New York Times Digital
@pop17 Sarah Austin, Founder, Pop17
Some key take-aways:
- Twitter is not about “what are you doing?” anymore. It’s about “What would you like to share?”
- Twitter community growth seems to be parallel to on and off line growth
- Twitter is starting to get more professional and brands are finding unique ways to extend their offerings through the micro-blogging platform
- Although the demographic of Twitter is more professionals, 30-50, there seems to be a significant increase in younger, college age people joining Twitter
- The power of Twitter as an information dissemination tool lies in the Re-Tweet (RT)
- If you keep your tweets to 120 characters, you make it easier for people to RT your content
- Twitter is the social RSS
- Instead of using tinyurl.com, use bit.ly for as your URL shortener, which allows you to track number of clicks
- Twitter is great for SEO
GradeGuru on Twitter
@GradeGuru serves as a resource for students to connect with us and request notes specific to their courses, tests or assignments. If you’re a student and you have a biology exam tomorrow that you could use some additional support on, you can send us a message on Twitter via @reply or direct message telling us about your needs and we will reply with links to relevant notes and resources.
If you’re a education technology fan or a web 2.0 enthusiast, we’d love to connect with you too! We regularly discuss developments and news about the web 2.0 and education technology space.
Thank you for all that participated. A special thanks to Barry Graubart for leading the discussion and Jenny Hansen from SIIA for a wonderful event.