How do we know Gaga didn’t intend for the clip to get out yet? One clue is that she Tweeted, “Stop leaking my mother—-ing videos,” on Thursday while in Australia. The clip for the singer’s new single was reportedly set to premiere on U.K. station Channel 4 on June 4.
The federal government yesterday launched The U.S. Government Channel on YouTube. The channel aggregates videos from more than 25 federal agencies. You can find government jobs, community service opportunities or learn how to apply for government benefits all from YouTube. Information Week today pointed out that the launch of a government channel on YouTube came after Google decided to create a government version of its embeddable video player that does not deposit a cookie on the viewer’s computer until the video play button has been clicked.
In the video below Macon Phillips, White House Director of New Media, gives an overview of how the Obama Administration is using new media to connect with people and deliver on their promise of transparency and openness in government:
Other government sites and social media applications:
Data.gov – Yesterday the office of federal CIO Vivek Kundra launched Data.gov, which allows public access to large data sets of information from all federal agencies. If the site grows as predicted, it could offer incredibly valuable information for businesses and non-profit organizations (e.g. market research, consumption surveys, etc).
WhiteHouse.gov – the blog is the main source of information, featuring recent news and a behind the scenes look at White House Operations. The site delivers content through videos podcast and live streams.
Recovery.gov – track the spending and impact of the economic recovery act
TroopTube – a video sharing site to help connect soldiers with their family and supporters
Facebook Apps: The National Park service developed a Facebook app to allow you to share stories and photos from trips to national parks and The State Department uses Facebook to engage the public in discussion surrounding world wide meetings and diplomatic events.
So as of last night I am an official Sony Cierge (pronouced See-Urge) member. But what exactly is Cierge? I couldn’t find a website for it (that’s how exclusive it is I guess) but Wikipedia had a brief explanation:
The Sony Cierge Group is an invitation-only membership-driven premium support program offered typically to executives of large companies, celebrities, and other similarly-situated persons. Cierge Membership offers immediate access to upper-tier techs and immediate and on-site repair or replacement of any Sony product.
Well now I feel special. Thanks Sony for a fantastic dinner at Soho House. We had a chance to play with some of their new products and I left there in desperate need of BRAVIA… Just in time for my new apartment. My favorite little gadget though I have to say was the Rolly, an MP3 player that dances and flashes lights to the beat of the music. Check out the video below. How cute is that?! They might rename it the Break Dancer after last night.
My female social media counterparts, @juliaroy and @lucyblair, joined me for the fun. I had the pleasure of meeting another remarkable social media lady – Peg Samuel (@socialdiva), the CEO and founder of SocialDiva.com, a go-to resource for all you urban socialites. I did a search for “Soho House” on Twitter and it so happened that @socialdiva was sitting 10 feet away from me doing the same exact thing!
Stay tune for a follow-up review on Sony Cierge, “Insider Access to the Sony Experience”.
Today I tried changing my profile picture on Twitter and got the following error message:
Twitter is just “stressing out”. I get it. Who doesn’t get stressed out from time to time? Had I just received a conventional error message I would have probably felt a bit more stressed out myself about the situation. Twitter managed to turn a technical problem into something that actually humored me. That is the magic of brand personality.
Rohit Bhargava, notable marketer and author of the book Personality not Included, does a great job of showing the importance of having brand personality in this presentation:
Quotes from Rohit:
“Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about”
“Brand personality is like batteries. They aren’t included, but you still need them.”
What brands do you feel have personality? Here are some of the brands I relate to: