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Does Your Brand Have Personality?

Posted on May 1, 2009 by Yianni Garcia in Branding, Uncategorized

Today I tried changing my profile picture on Twitter and got the following error message:

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Twitter is just “stressing out”. I get it. Who doesn’t get stressed out from time to time? Had I just received a conventional error message I would have probably felt a bit more stressed out myself about the situation. Twitter managed to turn a technical problem into something that actually humored me. That is the magic of brand personality.

Rohit Bhargava, notable marketer and author of the book Personality not Included, does a great job of showing the importance of having brand personality in this presentation:

The Making Of Personality Not Included
View more presentations from rohitbhargava.



Quotes from Rohit:
“Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about”
“Brand personality is like batteries. They aren’t included, but you still need them.”

What brands do you feel have personality? Here are some of the brands I relate to:

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picture-3Virgin Atlanticpicture-7
seamlessweb


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  • the brand personality is so cool. works well for many companies, but could you imagine getting a personality error message when you were Netbanking? Those sort of brands probably should stick to boring personalities, as they provide the confidence people need, I think.
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