» Archive of 'Aug, 2009'

WSJ Misses The Point on Facebook and Relationship Piece Comments

i love facebook

Last week, the Wall Street Journal’s Elizabeth Bernstein interviewed me about Facebook and how it affects our relationships and the way we socialize.  I was happy to help, but I’m afraid Elizabeth missed the point of my interview when she wrote “How Facebook Can Ruin Your Friendships.”  Simply put, Facebook has not ruined any of my friendships at all but rather made them stronger.

Elizabeth and I spoke for over an hour about how Facebook has brought me closer to my mom and the role it has inevitably played in my dating life. Instead of presenting a balanced scorecard touting both the good and bad, her piece focused only on the negative aspects we discussed.  Please allow me to share the benefits that she left out of her piece.

Facebook and Mom

Mom on Facebook

My mom is taking belly-dancing classes, playing in a softball league with her work friends, she’s loving the show House and has been going to the theater a lot more lately, according to her Facebook status updates. My mom is not a phone person, so I would have never known these fascinating nuances of her life had it not been for Facebook. She also comments on my pictures with cute little blurbs that show a side of her personality that I don’t often see. She’s say things like, “You’ve been wearing a lot of cut off t-shirts lately. We get it. You’re working out” or “Hungover huh? Take two Advils, drink a lot of water and call me later”.

I also feel that my Facebook updates and pictures give her a glimpse into my life and my personality that she otherwise wouldn’t see. The best part is that shesigns all of her comments with “Mommy Dearest”. My friends now refer to her as that.

Facebook and Dating

facebook smileI also talked to Elizabeth about a guy I met on my birthday party last month. He came with a friend and left before I could ask for his number but he definitely left an impression on me.  I wondered about him for a few days until one random afternoon I saw his friend request on Facebook. What followed was a mild case of The Facebook crush rush.  You know that feeling when you see the name of that special someone pop up on your notifications with a comment or “like”. I looked through his pictures – I like his style, he travels, he has tasteful pictures, he has a beautiful smile… Then I looked at his profile – he lives in Williamsburg, he likes a lot of the bands I like and he posts funny, clever status updates. Through his digital presence, I got to know things about him that motivated me further to ask him out for a drink… Which I did via Facebook ☺

Elizabeth Missed The Point

I’ve been on Facebook since 2004 and since then it has been a catalyst for love and friendship in my life. Yes, there are some negative things too – at any moment any of us can find ourselves a click away from seeing our ex boyfriend or girlfriend with someone else. That was certainly a worry of mine when I ended a relationship last winter, as my quote points out.

Elizabeth decided to write about the negative, which could have been a great piece had she focused on something more that her not “giving a hoot” about her friend’s updates. Perhaps the article would have been better directed had she known that Facebook provides privacy settings that allow her to block anything she wishes not to read.  Thus, Elizabeth is complaining about something Facebook has already anticipated; her piece cries for an answer that has already been made.

Here’s what she quoted:

“Facebook prolongs the period it takes to get over someone, because you have an open window into their life, whether you want to or not.” Says Yianni Garcia of New York, a consultant who helps companies use social media. “You see their updates, their pictures and their relationship status”. Mr. Garcia, 24, felt the sting of Facebook jealousy personally last spring, after he split up with his boyfriend. For a few weeks, he continued to visit his ex’s Facebook page, scrutinizing his new friends. Then one day he discovered that his former boyfriend has blocked him from accessing his profile.

Why? “He said he’d only ‘unfriended’ me to protect himself, because if someone flirted with me he would feel jealous,” Mr. Garcia says.

She left out how Facebook brought us together in the first place. We met in college. I was a freshman and he was a senior. We never hung out but I always wondered about that sweet blonde guy from the college of communication. Three years later I get a message from him on Facebook regarding an event invite I had forwarded to all of my friends (I don’t do that anymore). One thing lead to another, I moved from Boston to New York, where he lived, we started dating and were together for almost a year – a Facebook romance success story.

The point is that “all this online social networking,” is making us closer rather than pulling us apart.  Facebook has melded seamlessly with modern life and has provided a novel method of expanding the breadth of socialization – it has enriched our ability to remain in touch, record our adventures and, perhaps, learn from the past.  Thus, with an increase in interaction, there is bound to be a slight increase in friction but I’ve never regretted being on Facebook. I love knowing what my friends are eating for lunch and if my friend’s child is taking a long time to brush his teeth, I would probably comment, “good oral hygiene at such a young age?! No wonder little Glen has such a radiant smile”.

How I Use Twitter & CoTweet Comments

twitter-lego

CoTweet Rules!

When you’re juggling your digital life, your clients digital life and everything else that falls in between, my Twitter Savior is CoTweet. CoTweet allows its users to manage up to 6 accounts with one user login name. Having a platform to focus on multiple conversations across various twitter accounts permits businesses and personal tweeters to keep their Twitter life active and thriving. I efficiently manage my personal account @yiannig and GradeGuru’s business account @gradeguru with multiple team members (marketing, technical support and customer service).

For business purposes, CoTweet helps companies organize the execution of their Twitter presence and engage with their customers using Twitter. Through CoTweet, you can give tweet assignments to your colleagues to follow up with tweets from your customers and keep track through conversation threading to their responses. The application will present which tweets have been responded to and display which of your colleagues responded to whom. There is also the option of Tweet Scheduling, which gives you the ability to prepare tweets ahead of time and deliver a consistent flow of updates throughout the day. However, if not used carefully this can dehumanize your twitter brand and become slightly robotic. The purpose of Twitter and social media is to engage naturally with your customer!

More Twitter Applications I Use:

iPhone App: Tweetie

Tweetie allows you to handle multiple Twitter accounts, view your timeline, replies, direct messages favorites, post pictures and shorten urls. You can also browse friends, followers, post new tweets, retweets, reply to @replies and direct messages. You can follow and unfoloow people and basically your twizness (twitter +business) from the palm of your hand.

Blackberry App: Tiny Twitter

Tiny Twitter seems to be rocking the Blackberry and Windows Mobile Decice Twitter world. It give you font and sunc settings with a Tweet Ticker that runs showing your most recent tweets. Any other Blackberry apps out there?

Twitter Search: Use Twitter search to find certain keywords in all the conversation happening in real time. This is an essential tool for any kind of proactive marketing or customer service Twitter strategy. (CoTweet also has a Twitter search functionality integrated in it and you can run mutitple queries at a time).

TweetBeep – Gives free Twitter alerts by email, similar to Google Alerts. This tool allows you to keep track of various conversations based on your assigned keywords such as you company name, your competitors or particular products (CoTweet als has this function).

Twitpic – Lets you share picture on Twitter. You can post picture to Twitpic from you phone, API – upload an image to TwitPic and send it as a status udpate, or post to the site itself.

Bit.ly – Used for URL shortening. I love the tracking referral tool that comes with bit.ly and CoTweet also allows you to link your bit.ly account to it. You want to shorten your URLs because Twitter only allows you 140 characters for each tweet, limiting what you can say if you use a long URL. You also always want to leave 20 free characters or so so others can ReTweet your posts (refered to as “RT” on a tweet).

New Twitter applications are created everyday for all sorts of uses. It you have a great app suggestions, DM me @yiannig or comment below. I’ll do my best to keep you posted on the most effective stuff I find to make your tweeting experience a productive and fun one.

Facebook User: 10 Things I Hate About You Comments

facebook-mom

I’ve been on Facebook since 2004 (when it was a closed network with only 8 schools… I was a student at BU at the time). I have over 1,000 friends, 98% of which I actually know. Sometimes they  get a bit annoying. Here’s a are the top 10 things I hate people doing on Facebook:

  1. Group messages on Facebook that turn into an on-going conversation resulting in tons of messages that do not interest me
  2. Same as above but in comment threads
  3. Pokes – who pokes anymore… Seriously?
  4. Facebook app invites (My mom is a fan of the “how puertorican are you?” app)
  5. Friend request from strangers that have no reason to connect or that think Facebook is a dating/sex site
  6. Unemployed friends that spend all day on Facebook (I think Facebook has a lot to do with the unemployment rate among young professionals)
  7. My friends commenting on my mom’s beach photos
  8. The Facebook party promoter/spammer
  9. People with Facebook albums titled “me” or “body” or “sexy”… The way to portray yourself on Facebook speaks to your personality and how you see yourself. What are people going to think if you have an album with 60 pictures of you half naked in various “sexy” posses?
  10. The ex boyfriend or girlfriend on Facebook (Study: Facebook Increases Jealousy in Relationships)

Best,