About Me

social media guy, community manager, digital strategist

I help organizations integrate social media and community-minded strategies into all business processes – from marketing and communications to enterprise collaboration (Jive, Yammer) and customer service. I’m keen on helping brands understand how their stakeholders behave in the social web and how they can make their services more discoverable and sharable.

I am the Social Media and Community Manager for The McGraw-Hill Companies, where I consult their various brands such as McGraw-Hill Education, Standard & Poor’s, J.D. Power & Associates, McGraw-Hill Professional, Platts, Aviation Week and others. Prior to working at McGraw-Hill, I was a social media strategist with various agencies including Digital Influence Group and Undercurrent. I manage early efforts in social media by major brands such as BMW, Pepsi Co., CNN, One Laptop Per Child, Genzyme BioTech, Tennis Channel and various startups.

I’m passionate about researching the effects of social media in how we build relationships and connect with each other, and exploring how these digital sociological nuances apply to how brands can connect with customers more closely.

For more details on my work, visit the portfolio section of my blog.

You can also find me on Twitter, Facebook, LinkedIn , Google or email me at yianni@socialmediaguy.com

  • http://www.buyyourfriendadrink.com Steven Cohn

    Hi Yianni.

    Thanks for your post about our company! I appreciate your support.

    I also wanted to let you know that since your last post, we have launched our service in Boston and are now offering a buy one get one free promotion on our site.

    Please feel free to contact me if you have any questions about our site or just want to chat about the web.

    Regards,

    Steven
    Founder, BuyYourFriendADrink.com

  • Moni

    Hi!

    Sorry, for my english! Is Shit!
    I find you at You Tube, and i look your videos. I think they´s totaly genial!!! You make me so happy with this!!!
    I must so laugh!!!
    And… i see you, i need you!!! You are so sweet!!! – Sorry!!!
    Have a good time!!!

    Best wihes from Germany!!!

    Moni

  • http://socialmediaguy.com Yianni

    Thanks for the nice comment Moni. I’m glad you like the videos. More to come…Stay tune.

  • http://join.zenzuu.com/join/splash1268.htm Erika

    Hi Yianni,
    Great to meet you! As an avid facebooker and networker, you may find this as intriguing as we do!
    Hope to speak soon!
    Erika ;)
    http://moneygirl01.blogspot.com

  • http://www.mrdiggles.com mr. diggles

    so this is the website you speak of. it ain’t that bad. ;)

  • http://www.johnjamescarson.com John Carson

    Hey Yianni,

    Nice to meet you — I always wondered who got this great domain name! I had to settle for http://www.socialmediagod.com, ah well …

    Like to swap notes — will send you a LinkedIn invite and a follow on Twitter.

    Cheers,
    JC.

  • Brandleman

    You have an unhealthy addiction to Pinkberry too?

    Tell me you have been to thier website and heard thier theme song? If not please do. If so I suggest we help them work on something a little better. Think of the possibilities entailed in a Pinkberry theme song…

    Not to mention, song lyrics/poems/entertaining and intriguing tunes are my forte…

  • http://ryanagraves.com Ryan Graves

    Yianni-
    Good bio. I wish you the best of luck with the french bulldog and part time piloting.

    I may be tough to kick that FB addiction though.

    Hollar at me. http://ryanagraves.com