Today I tried changing my profile picture on Twitter and got the following error message:

Twitter is just “stressing out”. I get it. Who doesn’t get stressed out from time to time? Had I just received a conventional error message I would have probably felt a bit more stressed out myself about the situation. Twitter managed to turn a technical problem into something that actually humored me. That is the magic of brand personality.

Rohit Bhargava, notable marketer and author of the book Personality not Included, does a great job of showing the importance of having brand personality in this presentation:

Quotes from Rohit:
“Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about”
“Brand personality is like batteries. They aren’t included, but you still need them.”

What brands do you feel have personality? Here are some of the brands I relate to: