Today I tried changing my profile picture on Twitter and got the following error message:
Twitter is just “stressing out”. I get it. Who doesn’t get stressed out from time to time? Had I just received a conventional error message I would have probably felt a bit more stressed out myself about the situation. Twitter managed to turn a technical problem into something that actually humored me. That is the magic of brand personality.
Rohit Bhargava, notable marketer and author of the book Personality not Included, does a great job of showing the importance of having brand personality in this presentation:
Quotes from Rohit:
“Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about”
“Brand personality is like batteries. They aren’t included, but you still need them.”
What brands do you feel have personality? Here are some of the brands I relate to:
I came across the Time’s top 50 sites list yesterday and to my surprise, most sites were new to me. I was expecting the typical technoratis – Facebook, Google, YouTube and them. Then I started thinking about my favorite sites and I drew a blank. How could this be? I go through thousands of sites a month. I realized that the only way to objectively answer this question was to dig through my blog for sites I’ve written about or linked to since the creation of socialmediaguy. This is what I found:
theshortestblogintheworld.blogspot.com – The Tina Fey of copy
I just made your day. Amy Flanagan is a brilliant copy writer from Boston who will have you peeing in your pants with her daily one liners.
Facebook – my home
I was one of the first 50k members on Facebook (yea that’s right) back when I was a freshman at BU and Zucky was across the pond hacking away in his Harvard dorm room.
Vimeo – the upscale YouTube
They have one of the sexiest players out there, HD, a beautiful layout, awesome customization options and apps for their channels, and they cater to a more high end, artistic crowd.
Undercurrent
Every Friday we live stream a dance party at 3:45pm. How can I not add that?
barackobama.com
Do you know how much money this guy is making off this site?
TED
Free videos of the world’s smartest visionaries talking about their work with unbelievable passion (see Majora Carter’s Greening the Ghetto, Isabella Alledes’ Tales of Passion and J.J. Abrams’ Mystery Box). I watch these videos on my ipod when I need a boost of inspiration.
noonebelongsheremorethanyou.com
The simplicity of this site is pure genius
utterz.com
Although I never use it, it is everything Twitter should be. Why don’t I use it?
goodurlbadurl.com
Proof that there are very dumb people with decision power in online marketing
marryourdaughter.com
This sent millions of WTFs across the web
technomarketer & Chris Brogan
I love these guys. Matt Dickman’s (Technomarketer) how-to videos and Chris Brogan’s grasp of technology and community have been an invaluable resource. They’ve been my mentors since my first days as the socialmediaguy.
themostamazingthingever.com
Just click it
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Former Boston Globe columnist Mike Barnacle thinks that you bloggers are nothing but “nitwits at home with computers” who think you’re “part of the news media.” Washington Post editorial writer Jonathan Capehart later agreed with his assessment.
Via Hugging Harold Reynolds
www.skitch.com <— Skitch puts fun and sexiness into screen capturing with macs, earning it a spot in this week’s Wet 4 Widgets edition. Snag It, watch out (unless you come up with a mac version).
And they are PINK branded. Very UC hot. I just wish they had scrolling screen capture…And that they would respond to my feedback messages. HELLO, do you know who I am?
It’s brevity, stupid. What AdLab calls “The shortest PR pitch”, by Julia Roy.
